Automation
Why Customers Go Quiet, and How to Follow Up
Most lost sales are not refused. They are forgotten. A simple follow-up system fixes much of this.
Many enquiries do not end in a no. They end in silence, because nobody called back when it was promised.
The first step needs no software. Keep one list with the name, need, date of enquiry, next step and the person responsible.
Reply quickly. People often contact several businesses, and the first useful reply has an advantage.
A simple CRM can then remind your staff and show what is pending. WhatsApp messages can be automated for confirmations and reminders, with the customer's consent.
Do not spam. Stop when someone says no. Review the list every week, and find out why deals were lost.
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